Thursday, October 20, 2005

purpose-driven starbucks

photo from usa today

the usa today reports "Coffee drinkers could get a spiritual jolt with their java in the spring when Starbucks begins putting a God-filled quote from Rev. Rick Warren, author of the mega-selling The Purpose Driven Life, on its cups."

the article goes on to say, "It will be the first mention of God in the company's provocative quote campaign." so warren will join the list of muscians, athletes, politians, writers and scientists who have their quotes on a cup too.

i'm sure that rick will do a great job encouraging others through his quotes.


At 6:38 AM, Blogger Ross said...

The cups also include a quote from this book:

“My only regret about being gay is that I repressed it for so long. I surrendered my youth to the people I feared when I could have been out there loving someone. Don’t make that mistake yourself. Life’s too damn short.”

That particular cup was yanked from Baylor university a couple weeks ago. I enjoy their choice of quotes, and their variety.

At 5:24 PM, Blogger J.R. Woodward said...

Yeah, they definetly have quotes from many different perspectives. the usa article says, "Last month, Baylor University pulled Starbucks cups after objections to a quote from writer Armistead Maupin saying that "life is too damn short" to hide being gay. Warren says the idea of a grande pitch for God as creator came to him after seeing a Starbucks quote on evolution from paleontologist Louise Leakey. Because Starbucks solicited customer contributions for 2006, Warren sent his in. On Tuesday, Starbucks spokeswoman Sanja Gould confirmed that it would be used. The cups carry a disclaimer that the opinions "do not necessarily reflect the views of Starbucks."

obviously it seems starbucks simply goes for the bottom line, which seems to be the dollar. for example, check out this site. it shows that we have 299 starbucks within 5 miles of my area and only 180 other cafes. you can go to the homepage of the delocator to find out how many starbucks and cafe's are in your area. interesting.


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